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6 Reasons Why Pay Per Call Should Be A Part of Your Marketing Strategy
by Stan Sellers of Discovered Assets
1. Pay per call causes growth outside your regular marketing channels.
Advertising is everywhere these days. Whether its email, text messages, posters, billboards, banners and digital ads customers are hit with ads constantly. However making outbound phone calls is less frequent. Phone calls give consumers a chance to interact with the staff of a company and learn more about their products and services directly.
2. Pay per call is budget friendly.
Calls require a minimum duration to be valid so lead buyers can be assured of call quality. Some campaigns are configured to allow callers to be prequalified before being transferred to the buyer. This insures callers are sincerely interested.
3. Pay per call is built for mobile.
Nowadays 95% of customers are using smart phones enabling them to surf the internet and simply click on ads to make phone calls. This is an ideal marketing solution for some business models. Others find it better to go to a traditional landing page before calls are made. Either way mobile is an ideal solution for pay per call.
4. Pay per call targets consumers further into the sales process.
Businesses receiving calls from consumers have an ideal opportunity to speak one on one with warm, interested buyers. This alone helps move potential customers further along in the sale process to becoming satisfied buyers.
5. Pay per call is ideal for businesses requiring consultative help.
Home services, travel, insurance, and financial services all benefit from consumers making phone calls for help. If you own a service based business you know the value of receiving calls from interested buyers. Appointments need to be set to give estimates and continue the sales process in person. Pay per call fits the bill bringing you highly targeted buyers direct to your phone.
6. Pay per call give you the opportunity to listen to sales calls and better refine your sales agents closing techniques.
You can hear how customers are treated and track how long calls take. This helps you refine your agents sales techniques and gives you a better understanding of your business.
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Why Phone Calls Are Important To Your Business
by Stan Sellers of Discovered Assets
Nowadays people only make calls when it’s important or they need a solution right away. We call because its a complicated purchase that requires human interaction. Amazon and other online retailers make simple purchases easy and fast. But when it comes to shopping for a roofing contractor to fix a leaky roof or understanding complicated insurance policies we need to speak to someone who can help. People call when they have an immediate need.
People use the phone to make big ticket purchases like a mortgage or insurance policy. Businesses selling these products and services require sales associates to take calls and doing so comes at a significant cost. From paying for office space, computer systems, and salaries businesses that take phone calls require big ticket purchases to be profitable. Which makes inbound, warm, interested customers a highly valuable commodity. The biggest industries in the world use pay per call to be successful. But pay per call levels the playing field for smaller companies too.
Lets take a look at the value of pay per call to various industries. On the low end of the scale a restaurant averages $33 for every phone order. Retailers earn an average of $119 per call. Home improvement contractors earn $170 per phone call. On the higher end of the scale we have financial services earning $416 per call and auto related businesses earning $1195 per phone call. So its easy to see the value of warm, interested customers calling for help.
Inbound calls from interested customers are the highest value lead known. Multi-billion and trillion dollar companies use pay per call every day to drive customers to their call centers. Pay per call marketing is well established and is the future of all lead generation for businesses large and small.
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How Pay Per Call Works
by Stan Sellers of Discovered Assets
Finding quality leads that convert to sales is one of the toughest challenges facing businesses today. Creating ongoing lead generating marketing campaigns has unique challenges in a world filled with advertising. Service based companies like pest control or appliance repair require targeted campaigns that locate customers in need.
Businesses that need warm, inbound, phone call type leads work directly with a pay per call advertising publisher like Discovered Assets. We create performance based marketing campaigns using technology driven tracking systems to drive warm, inbound calls to businesses. Depending on the size of the business and marketing campaign, a call center may be employed to handle those calls. Businesses both large and small use call centers to help facilitate their marketing efforts.
Pay per call works best for companies selling products or services that require personal assistance over the phone to book an appointment or make a purchase. Whether its a one person business selling travel or a large multi-billion dollar corporate call center selling insurance, pay per call advertising brings warm, interested buyers to the people who can help them make a purchase decision. For businesses of all types from financial services, home improvement, travel, insurance, or auto repair pay per call leads the way in performance marketing.
Consumers on mobile devices see our ads online and simply click to call to respond. But offline advertising works just as well. Billboards, digital signs, bandit signs, door hangers & even classified newspaper ads work great for pay per call marketing. Calls from consumers are instantly routed through our technology based tracking systems and sent to our lead buyers who take the call themselves or use a call center to qualify leads.
All calls are recorded so our lead buyers are able to listen to calls and better support their staff training efforts. Tracking the duration of calls proves legitimacy of the calls so our lead buyers know what they are buying. Pay per call technology solves the tracking problems associated with your marketing efforts.
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